Development Services Include:
Direct marketing campaign
Product & services packaging
Tradeshows & events
Advertising
Video production
Digital media
Website & e-commerce
Development Services | Special-T
Strong brand presences reflects credibility
Companies strategically know how to build and expand their products and services with success. Special-T is an example of one of those business. A crafted commercial table business made with high standards passed down from a gifted first-generation owner to his son, who was determined to capitalize on a foundation of quality and taking care of community. AWE! was tasked with creating a presence to equal Special-T’s goals as a global leader in quality tables with a social conscience. We spent time learning about their manufacturing and design process. Their extensive options in materials, styles, and nearly limitless solutions to choose the look that fits the space you spend most of your awake hours in a work week is amazing!
We started with a logo designed to share their products and name. Striking brand colors were chosen next and put together in a style guide and adopted as the new face of Special-T. We presented a strategic business plan to roll out new brand and identity for client’s market share national and global goals. We chose the prestigious the NEOCON furniture show in Chicago at the MART to kick off new look. Over the next six months we had Special-T’s new brand standards designed and produced for walls in their corporate showrooms, packaging podcast studio, manufacturing crates, advertising pieces, truck wraps and digital channels and website. A little persuasion was required to convince the owner and leadership to host the kickoff party for the NEOCON furniture show. Concerns of worry we are not big enough to draw the opening night party. We knew the benefits of a well-orchestrated event and knew it would catapult their expansion goals. Global success was accomplished!
