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AWE! Brand

About AWE!

WE BUILD BRAND CLARITY.

Because good companies lose every day to worse ones — not because they’re inferior, but because they’re impossible to understand.

Why WE exist

Because good companies lose every day to worse ones — not because they’re inferior, but because they’re impossible to understand.

01

Strategy beats aesthetics

02

Clarity is a competitive advantage

03

people choose what they understand

Emily Duffin

Partner

Founder & Brand Strategy Consultant, AWE! Creative & Marketing
Emily Duffin transforms business visions into magnetic, revenue-driving brands. With a data-driven process honed since her first marketing course at Samford University, she combines strategy, creativity, and ROI to deliver lasting impact.
At AWE!, Emily uses proprietary frameworks to align brand strategy, messaging, and activation, extending brand shelf lives and deepening consumer loyalty.
Under her leadership, AWE! has launched landmark campaigns across digital, environmental, and out-of-home platforms. From immersive events to dynamic social media ecosystems and eye-catching billboards, her team ensures every touchpoint is strategic and visually compelling.
Emily values collaboration and trust, building meaningful partnerships with clients to create influential, enduring brands. She is passionate about empowering her clients to embrace their authenticity, align with their business purpose, and build brands that truly reflect who they are.

John Brown

Partner

Graduated from Ohio University. His first New York agency experience was working with the Larry Elegant, Steve Kaplan and Brian Mercer who created the famous Grey Poupon Commericals and was partnered with Paul Venables of Venables Bell. John’s company created wireless audio system LiteSounds, The ARRAY Flat Audio Technology and Onsia Tile Speaker through his company Lifestyle Entertainment Group. John was Senior Creative for Publicis Worldwide.

Jack Duffin

UX/UI Designer

Jack Duffin joined AWE! Creative & Marketing in June 2024 as a UX and web design specialist. Currently a junior at the University of Georgia’s Terry College of Business, he is pursuing a degree in Finance while bringing a strong skill set in software engineering. Jack has contributed to the redesign and restructuring of AWE!’s website and recently led a full-scale website project—handling UX design, architecture, and development. His unique blend of business insight and technical expertise makes him a valuable asset to digital strategy and execution.

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